Seen any suspicious review activity?
Tell us about it.

It doesn’t matter whether this was for a product, a restaurant, a hotel stay or a local business. Whether it was on Amazon or eBay, Facebook or Google, TrustPilot or TripAdvisor – we’re keen to hear about your experiences (we have a few examples of what we need below).

We may follow up by email if we need more detail.


If you’re unsure exactly what we’re looking for, we’re especially interested in:

  • Examples of incentivised reviews - positive reviews that have been written in return for discounts, gifts or refunds.
  • Duplicate reviews – have you seen the same review posted multiple times on the same listing? What patterns are you seeing?
  • Unrelated reviews – ones that clearly do not match the product or service. For example, we found a pair of headphones with reviews for Acne cream, light shades and razor blades.

The Which? Group comprises Which? Limited, Which? Financial Services and The Consumers’ Association. We will process your details in accordance with our Privacy Notice.